Ecommerce EngineeringEcommerce that holds together
Shopify engineering for busy trading and complex catalogues. Architecture first, controlled releases and performance budgets agreed up front.Shopify builds and rebuilds for catalogues with real complexity. Structure, performance, navigation, filtering and the conversion work that follows.
We are not consultants describing this from the outside. We run three businesses of our own and do every one of these jobs in them, every week.
Scope of WorkWhat's Included
Performance budgets and targets (agreed and enforced)Faster pages and fewer breakages
Maintainable theme architecture with controlled changeA structure your team can maintain
Catalogue and checkout behaviour built around real trading constraintsA journey that makes buying easier
Engineering Inclusions
How this runs in practiceHow It Works Day-to-Day
2-week engineering sprints2-week engineering sprints
Slack update on Monday, Demo on FridaySlack update on Monday, Demo on Friday
Staging link review before mergeStaging link review before merge
Post-launch performance audit vs baselinePost-launch performance audit vs baseline
Common ConstraintsProblems We Solve
We design our solutions to specifically address these recurring points of failure.
Theme Bloat
Legacy code and unused apps degrading performance.
Mobile Friction
Complex journeys that frustrate mobile users and reduce conversion.
Fragile Deployments
Updates breaking the site, requiring emergency reverts.
Hardcoded Logic
Marketing teams unable to edit content without developers.
Opinion-led Design
Changes driven by gut feeling rather than data.
Duplicate Content
Faceted navigation creating thousands of low-quality pages.
Slow Loading
Old code and unused apps making pages feel sluggish.
Mobile Friction
Complex journeys that frustrate mobile users and reduce conversion.
Risky Updates
Changes breaking the site, requiring emergency fixes.
Locked-in Content
Marketing teams unable to edit content without developers.
Opinion-led Design
Changes driven by gut feeling rather than evidence.
Duplicate Pages
Filters creating thousands of low-quality pages that confuse search engines.
Delivery ApproachHow We Deliver
We diagnose constraints, rebuild the parts that create instability and ship improvements in controlled increments. The goal is a store that stays fast, editable and dependable as the catalogue grows.We look at what is causing problems, fix the most important things first and keep improving. The goal is a store that stays fast and easy to manage as you grow.
"Success looks like: A store that meets agreed performance targets and allows your marketing team to build landing pages without engineering support.A store that loads fast, stays reliable and lets your team update content without needing a developer."
Common Questions
Q.Do you use pre-bought themes?
No. We engineer bespoke themes. Off-the-shelf themes can introduce avoidable constraints at scale.
Q.How long does a build take?
Typical replatforming projects take 12-16 weeks. Optimisation sprints are 2 weeks.
Q.Do you handle the design?
We partner with your internal design team or specialist brand agencies. We focus on the engineering rigour.
Q.What about data migration?
We script the full migration of customers, orders and products using the Admin API.
Q.Do you support Headless?
Yes, but only when necessary for complex internationalisation or CMS requirements.
Q.How do you handle SEO during migration?
We map every legacy URL and enforce 301 redirects to preserve domain authority.
Q.What tools do you use?
We prefer Convert.com or VWO for testing and GA4/Clarity for analysis.
Q.Do we need huge traffic?
As a guide, 10k+ monthly sessions usually supports meaningful testing velocity, depending on effect size.
Q.Do you write blog content?
No, we focus on technical SEO and architecture. We leave content creation to your brand team.
Q.How long to see results?
Some fixes show impact in weeks. Structural work compounds over time depending on catalogue size and competition.
Common Questions
Q.Do you use off-the-shelf templates?
No. We build custom themes. Templates can become limiting as you grow.
Q.How long does a build take?
Typical projects take 12-16 weeks. Smaller improvement sprints are 2 weeks.
Q.Do you handle the design?
We partner with your design team or specialist brand agencies. We focus on the build quality.
Q.What about moving our data across?
We handle the full migration of customers, orders and products.
Q.Do you support advanced build options?
Yes, but only when it genuinely makes sense for your business needs.
Q.How do you protect our search rankings during a move?
We map every old page address and redirect it so your search rankings are preserved.
Q.What tools do you use?
We use specialist testing and analytics platforms to run proper experiments.
Q.Do we need lots of traffic?
As a guide, 10,000+ visits a month usually gives tests enough data to be useful.
Q.Do you write blog content?
No, we focus on site structure and search visibility. We leave content creation to your brand team.
Q.How long to see results?
Some improvements show quickly. Bigger structural wins take longer to build.
