Writing about the parts nobody puts on a slide.
Product data, systems integration and ecommerce engineering. Written while doing the work, so it is specific.
How to structure a Shopify store with thousands of products
Building a Shopify store with thousands of products? Learn how to structure categories, collections, metafields, filters and product data properly.
How many products can Shopify handle? A guide for large catalogues
Can Shopify handle 10,000, 50,000 or more products? We explain what actually becomes difficult when building large Shopify product catalogues.
Why AI product descriptions get facts wrong, and what fixes it
AI writes product descriptions fast but can't confirm fitment or specs. Why it invents facts, what fixes it, and a checklist for your own catalogue.
Why headless Shopify is usually the wrong first move
Agencies push it for the billable hours. But for most brands under £20m, Headless adds complexity without ROI.
The real cost of app sprawl
Every 'no code' app you install adds JavaScript execution time. Here is how to audit and prune your stack.
Information architecture is conversion work
If they cannot find it, they cannot buy it. How to structure your collections and filters for high-intent search.
Performance budgets for Shopify: what matters and why
LCP, CLS, TTFB. Which metrics actually correlate to revenue and how to govern them.
Metafields: the difference between a catalogue and a pile of products
Moving beyond title and description. How to use structured data to power filters, search and comparison.
Founder-led ecommerce: when to hire in-house
The transition from agency reliance to in-house team is tricky. Here is the roadmap.
CRO without theatre: how to run experiments properly
Changing button colours is not CRO. How to build a hypothesis and reach statistical significance.
Integrations: where ecommerce ops quietly breaks
Stock sync lag, customer data silos and the hidden failures of API connectors.