We run businesses. We help you run yours.

Stop holding your business together by hand.

We run three businesses of our own, so we know exactly what that costs you in a week. Then we fix the software underneath yours, and join up the marketing, the sales and the day-to-day running that sit on it.

Book discovery Start health check

A panda in a suit walking through an aisle of glowing product screens

64,000 products, one catalogue

64,000+

Products under management

In our PIM, in production

250+

Supplier brands normalised

Into one catalogue

6 years

Longest continuous client relationship

Comtherm, still running

Who this is for

Built for the people who run the business.

We work with founders, directors and operations managers who need the software side to work properly so they can get on with the rest of it.

01 Your product data, service records or stock live in several places and none of them agree
02 You have been told that what you need does not exist, or costs six figures
03 You want to talk to the person doing the work, not an account manager

What we are not

× A design agency
× A brochure site shop
× Outsourcing engineering or support
× Taking on more clients than we can look after

Underneath it all

One set of numbers that everything else can trust.

All of it

Systems integrationSystems that talk to each other

Node and Express services over Postgres, talking to the Shopify Admin API and whatever else is already in play. Scheduled syncs, webhooks, idempotent writes and submission that survives losing signal.Service portals, stock feeds, supplier integrations and internal tools. The connective tissue between the software you already run.

Custom portals API integrations Data pipelines Automation

Fixes

Duplicate entry · data silos · manual reconciliation

You get

Automated operations, clean data, one source of truth

Product information managementProduct data at scale

ACES and PIES ingest, PDM Automotive exports and supplier spreadsheets mapped into one model. Fitment carried through as structured metafields, every product quality scored, published through Matrixify and the Shopify Admin API.Catalogues in the tens of thousands. Supplier imports, fitment and compatibility data, enrichment, quality scoring and a single source of truth that stays true.

PIM ACES/PIES Supplier normalisation Metafields

Fixes

Inconsistent attributes · broken filters · catalogues nobody trusts

You get

Filters that work, consistent attributes, faster brand onboarding

Shopify engineeringEcommerce that holds together

Custom themes, catalogue architecture and metafield-driven filtering for large ranges, built to a performance budget, with technical SEO in the structure rather than added afterwards.Shopify builds and rebuilds for catalogues with real complexity. Structure, performance, navigation, filtering and the conversion work that follows.

Custom themes Catalogue architecture Performance budgets Technical SEO

Fixes

Theme bloat · mobile friction · stores that cannot grow

You get

Faster pages, higher conversion, maintainable code

AI, used carefully

Enrichment, classification and drafting done by a model, with a review gate before anything publishes, sends or moves a price by more than 5%.Taking the repetitive typing out of a job, with a human left on every decision that costs money if it goes wrong.

Enrichment Classification Drafting Review gates

Fixes

Work nobody will ever get round to · gaps that have sat for years

You get

The typing gone, the judgement kept

Fixed scope

A project

Defined deliverables, clear milestones, acceptance criteria and controlled releases. For a migration, a rebuild or a system that needs building once and handing over.

Retained

A partnership

Ongoing engineering capacity, agreed priorities each month and improvements shipped every two weeks. For a business where the systems keep moving and somebody needs to own them.

Most clients start with a project and move to a retainer. Some do the reverse. We will tell you which one your problem actually needs, and whether marketing, sales or operations is the part actually holding you back.

A panda at a laptop with PIM, ERP, Shopify, WMS and CRM joined by glowing lines

Systems integrator

Your business runs on more than one system.

Most agencies care about how your site looks. We care about everything behind it.

Your stock lives in one system, your service records in another, your supplier data in a spreadsheet and your website in a third place that agrees with none of them. When those connections break, orders go wrong, engineers turn up without the right part and somebody spends their week copying data between screens.

PIM ERP WMS CRM Shopify

Selected work

What we have actually built.

All case studies

Flagship Comtherm · 6 years

A service and spares system for a heating controls business

A service portal, a spares lookup and Shopify-linked ordering for an industrial burner business, built on one set of parts data.

Auto Trader stock integration

Vehicle listings stay accurate without anyone maintaining them twice.

Anonymous · manufacturing

Order to production-ready artwork

The manual middleware between ecommerce and the factory floor, removed.

“

The personal relationship is a big part of why we continue to choose WYBB. They are always on hand, no matter the time of day, to offer advice or support. After several years together, our marketing, sales, and operations have consistently improved, as their high standards keep us focused and accountable.

Dan Kelly Managing Director, Comtherm

Tell us which part is holding you up.

Or take the health check and find out. Twenty questions, three minutes, no call booked at the end.

Start health check Book discovery